Maybank is targeting to attract at least RM2.5 billion in its new Save & Win Campaign which is being run for the second consecutive year. The nationwide campaign, on from now until 31 December 2011 is also
being held in conjuction with the launch of a new, attractive online savings account called m2u Savers.
Maybank Deputy President and Head of Community Financial Services, Lim Hong Tat, who launched the new campaign at Menara Maybank said that it was in line with the Bank's commitment to promote savings amongst the public as well as enable customers to enjoy the benefits from new products introduced to meet their ever changing needs.
"Developing a good savings habit is among the key foundations for good financial planning, and customers can develop this when they are more aware of the range of savings products and the best available interest rates we offer,"said Lim.
He added that the m2u Savers account offers higher interest rates than traditional savings accounts as it is completely operated via Maybank2u.com, with even the opening and closing of the account being able to be done through the portal.
"Given the online nature of this account, we have been able to pass on the cost benefits through higher interest rates," said Lim. "Apart from interest rates of as high as 2.30% per annum, we are also offering a host of other benefits with just a click of the mouse, including cashless shopping facilities and the ability to undertake a myriad of banking transactions ranging from account balance enquiry, fund transfers and bill payments."
Lim said that for a start, m2u Savers is targeting our existing Maybank2u.com customers of which the volume is increasing steadily. Therefore, our new customers can always open the account by first becoming Maybank2u.com users.
In addition, he said both the Save & Win Campaign and m2u Savers launch will strengthen Maybank's market leadership in the traditional deposit segment.
"As at May 2011, our market share for total traditional deposits stood at 17.8%, which is the no. 1 position in the country. As for our Current account & Savings account retail market share, we are also at the top spot with a 24.5% market share. "
Mr Lim said the Save & Win campaign is also part of Maybank's efforts to reward customers for their overwhelming support. The campaign offers over 484 cool electronic gadgets which include the iPad 2, Garmin GPS navigator, Canon digital camera, HTC Salsa phone, iPod nano and many more. It is open to both new and existing account holders who are automatically eligible for every RM500 deposited into any Maybank Savings and Current accounts or RM1,000 deposited into Fixed Deposit accounts, be it Conventional or Islamic accounts during the campaign period
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